Hello Code is an online learning platform that focus on teaching kids how to code under the supervision of their parents. The client goals were to improve sign ups, fix signing in issues across mobile, and building a community around coding. Over 4 months, I have collaborated with the client side to improve the journey touch points, building a design a system and test the concepts with users.
DESIGN IMPACT
A bilingual design system using Figma that support RTL and LTR reading patterns.
BUSINESS IMPACT
More Sign ups
FINAL OUTCOME
CONTEXT
Four Months - Client work.
MY ROLE
Interaction Design, journey Maps, Wireframes, Design Systems, User Testing
PLATFROM
Web, Tablet, and Mobile Responsive.
PROBLEM
Only (0.8%) convert & complete registeration.
Users who come to HelloCode from social media, mainly Facebook & twitter, do not convert well toward sign ups, only (0.8%) from the overall traffic. Users are not encouraged to take action, nor do they complete the registration process if they decide to do so (Hotjar Observation). This affects the overall acquisition rate and harms the business as a result.
RESEARCH
Hotjar Analysis to help understand what each type of user are doing, and more importantly what they are not doing.
Along with Hotter analysis I also conducted a cognitive walkthrough for the most important success metrics.
IDEATION
Suggest new registeration joureny that takes parents and kids into the account.
SOLUTION
Fixing Acquisitions
Users can choose upfront if they want to register as parent or kids, a custom experience is designed for each group of users.
SOLUTION
Fixing Retention
Users can sign in using lazy sign in -through social media- or using their autogenerated user names.
When Rafat says UX he really means it. Rafat is full of options and very explorative, he offers solutions to problems and is very flexible to discuss UX ideas with, he can see the different perspectives of the stakeholders and therefore come up with ideas that work. I loved working with Rafat and I recommend him for your UX projects.
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Ash Samhouri - CEO Givingloop
